SHOPIFY FOR WHOLESALE & TRADE
Wholesale customers may need to understand the range on their first visit, then move quickly when new stock arrives. We bring brand, catalogue structure and Shopify together around both parts of that journey.
Discuss your wholesale storeBased in Hessle, East Yorkshire. Working with businesses across the UK.
WXLF evolved The VWC’s brand and rebuilt its Shopify journey for an international vintage clothing business. The store gives buyers clearer routes to explore categories, buy in bulk and arrange a warehouse visit. Product-drop emails and acquisition activity lead back to the store.
Explore The VWC projectA buyer should be able to understand what is available, how purchasing works and what to do when a standard product page is not enough. The store needs to support a first order and make the next one straightforward.
Structure collections so new buyers can find their way and returning buyers can move quickly. Make product types, quantities and buying options clear.
Explain availability, quantities and ordering terms where they affect a decision. Give products that need a conversation a useful enquiry route.
Connect new stock, product launches and email campaigns to relevant collections and product pages. Keep the message consistent from the first click through to an order or enquiry.
01
Review your buyers, sample orders and stock releases. Identify the questions that slow down a first purchase and the tasks returning buyers repeat.
02
Plan the catalogue and buying journeys. Assess account access, customer pricing, payment terms and integrations against the requirements of your business.
03
Build and check the agreed Shopify store, prepare your team for launch and identify where ongoing merchandising, email and improvements can support the next stage.
Share your current store, the customers you serve and how orders work today. We will recommend a scope around your catalogue and operation, with any platform, app or integration requirements explained before the build.
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Our free storefront review follows the journey a new customer takes, from first impression to product decision. You’ll receive three useful observations: what’s helping, what’s getting in the way and where we’d start.
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