Move to Shopify without losing what already works.
Changing ecommerce platforms is a commercial project, not a simple website swap. Products, customers, orders, search visibility and the day-to-day operation all need to arrive safely.
We plan the move around what must be protected, what should be improved and what Shopify needs to do for the business next. Strategy, data, design, development, integrations and launch are handled as one connected programme.
You get a clearer route onto Shopify, fewer surprises during delivery and a rebuilt store ready to perform from launch.
Know what is moving, what is changing and why.
A successful migration begins with a clear picture of the current business. We review the platform, catalogue, customer journeys, integrations and operational requirements before recommending the shape of the move.
Together we define what should be retained, what needs rebuilding and where Shopify can simplify the way the store operates. Risks, dependencies and priorities are made visible before production begins.
That gives everyone a practical migration plan, a shared definition of success and fewer costly decisions made under launch pressure.
Bring the important ecommerce data across with care.
Products, variants, customers, orders and supporting content need to be mapped before they are moved. We establish what exists, how it is structured and how it should live in Shopify.
Migration work is planned, tested and checked in stages so problems can be found before launch. Where legacy data is incomplete or inconsistent, we make the limitation clear instead of disguising it.
The result is a cleaner Shopify foundation with the information your customers and internal team rely on.
Rebuild the store around a better buying experience.
A migration is the right moment to question the parts of the old store that create friction. We use what has been learned from the existing business to reshape navigation, collections, product pages and key conversion journeys.
The new Shopify experience is designed around the brand, catalogue and real customer decisions rather than recreating every old template unchanged. It is then developed into a responsive store your team can manage.
Customers receive a clearer experience while the business gains a platform that is easier to improve.
Protect the visibility and authority the existing store has earned.
Changing URLs without a plan can disconnect customers and search engines from valuable pages. We map existing routes to their most relevant Shopify destinations and identify the pages that matter most.
Redirects, metadata, crawlability and essential technical checks are built into the migration process. Search performance is monitored as the new store is launched and indexed.
The aim is to carry existing value forward while giving the Shopify store a cleaner foundation for future organic growth.
Reconnect the systems your ecommerce operation depends on.
The storefront rarely works alone. Payments, fulfilment, stock, customer service, email, reviews and business systems may all need to exchange information with Shopify.
We identify the integrations that are essential, choose the most appropriate approach and test the journeys they support. Unnecessary tools and duplicated processes are challenged rather than carried over automatically.
You move with a connected operation designed to remain understandable and supportable after launch.
Switch platforms with a team watching the details.
Before launch we test the storefront, migration outputs, tracking and essential operational journeys against the agreed plan. The changeover is coordinated so responsibilities and timing are clear.
Once the Shopify store is live, we help your team settle into the new platform, resolve early issues and prioritise the improvements revealed by real trading.
The result is a controlled transition with experienced support on both sides of launch day.
Why we build in Shopify
Shopify is purpose-built for selling online. Clean architecture, powerful integrations and performance that holds up under pressure.
So we spend our time increasing revenue, not maintaining workarounds.
How we work with our clients
That’s why we work closely with our clients at every stage of the project, from early strategy through to launch and beyond.Our team becomes an extension of yours, bringing together strategy, design and development to deliver work that drives real growth.
The numbers say plenty. Our clients say the rest.
"A huge thank you to the team at WXLF! They created a fantastic new website for our festival, Tribfest, and we're delighted with the finished result. They understood exactly the look and feel we wanted, and we'd happily recommend them to any business."
"The team at WXLF are fantastic to work with and really know their stuff when it comes to digital marketing. They've been a pleasure to work with, and we'd happily recommend them to any business looking to increase leads and grow online. Thanks again!"
"WXLF created our new eCommerce website, replacing our outdated site from 2011. They also manage our Google Ads and social media campaigns, and we're already seeing great results. Thanks to the whole team, we're looking forward to even better results in the future."
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