SHOPIFY FOR FASHION
From a first collection to a fast-moving wholesale range, your store needs to carry the brand and help customers choose. WXLF connects Shopify design, product organisation and campaign creative.
Talk about your fashion storeBased in Hessle, East Yorkshire. Working with businesses across the UK.
For The Vintage Wholesale Company, WXLF evolved the brand and rebuilt the Shopify experience around category shopping, bulk buying and warehouse visits. Our Ralawise work covers campaign concepts, art direction and ecommerce landing-page creative, not ownership of its underlying platform.
Explore The VWC projectA seasonal collection, a limited drop and a wholesale stock list ask different things of an ecommerce store. We work through how customers browse, compare and return, then shape the design and catalogue around those behaviours. The goal is a distinctive experience that still feels straightforward to shop.
Plan categories, campaign destinations and useful filters around your actual product data, rather than a generic fashion template.
Organise imagery, sizing information, variants, availability and returns guidance so customers can make an informed choice.
Connect launch creative, collection pages and email so customers arrive at the range they came to see. Review wholesale buying separately where needed.
01
Look at your range, imagery, customer types and merchandising process. Establish whether you need a new store, a rebuild or focused improvements.
02
Connect the brand direction with collections, product templates and campaign pages. Check the design against real products and content.
03
Build the agreed experience, prepare the team and prioritise improvements as the range and trading patterns change.
A store rebuild, campaign creative and ongoing email support are different pieces of work. We make those boundaries clear in the proposal, alongside app and platform costs. You can start with a defined priority rather than commit to everything at once.
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Our free storefront review follows the journey a new customer takes, from first impression to product decision. You’ll receive three useful observations: what’s helping, what’s getting in the way and where we’d start.
Haven’t found what you’re looking for? Contact us
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