Who we help

SHOPIFY CONVERSION RATE OPTIMISATION

More confident shoppers. Fewer abandoned journeys.

People are finding your Shopify store. Now help them choose and buy. WXLF reviews the journey from landing page to product decision, identifies friction and delivers focused improvements to your existing store.

Discuss your store’s conversion

Based in Hessle, East Yorkshire. Working with businesses across the UK.

Chambers Oceanics case-study scene with diving equipment being packed
Chambers Oceanics · specialist equipment
Chambers Oceanics · categories and mobile catalogue
Chambers Oceanics · categories and mobile catalogue

Clearer product choices in practice.

Our Chambers Oceanics work shows how product categories, mobile browsing and enquiry routes can bring structure to a specialist range. It is an example of the buying journeys we design, not a claim of a measured conversion uplift.

Explore our ecommerce work

Why visitors leave without buying

A low conversion rate is a symptom, not a diagnosis. Traffic quality, product fit, price, delivery information and the buying experience can all play a part. We review the available analytics alongside real customer journeys before deciding which changes deserve attention.

Help shoppers find the right product

Review navigation, collections and filters against real buying tasks. Make it easier to narrow a range without needing to know your internal product terminology.

Answer the questions before checkout

Bring product detail, sizing, compatibility and delivery information into the decision. Give shoppers useful reassurance instead of adding more badges or pop-ups.

Measure worthwhile changes

Agree a baseline and the right measures for the store. Look at completed purchases, order value and the quality of enquiries, with context for traffic and seasonal changes.

From a review to practical improvements

01

Find the friction

Review representative desktop and mobile journeys alongside available analytics and customer feedback. Separate observed problems from ideas that still need testing.

02

Prioritise the work

Agree a focused backlog based on likely customer benefit, evidence, effort and dependencies. Start with a defined scope rather than a full redesign by default.

03

Implement and review

Design, build and check the agreed changes. Compare the results with the starting point and choose the next step, using experiments where traffic makes them useful.

Improve the store you already have.

You may not need a rebuild. We can begin with a focused review and an agreed set of changes, then move into ongoing support if there is a clear reason to continue. No guaranteed uplift, just a transparent starting point and work you can assess.

Talk about your store

Our free storefront review follows the journey a new customer takes, from first impression to product decision. You’ll receive three useful observations: what’s helping, what’s getting in the way and where we’d start.

Common Questions

Haven’t found what you’re looking for? Contact us

What is Shopify conversion rate optimisation?
Do we need a new website?
Can you guarantee a higher conversion rate?
Do we need enough traffic for A/B testing?
How much does CRO cost?
What should we bring to a first conversation?
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What’s next for your store?

Tell us what you’re looking to achieve. A member of our team will review your enquiry and get back to you shortly.
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