SHOPIFY FOR MERCHANTS & TRADE SUPPLIERS
Trade buyers often know exactly what they need. Homeowners may need guidance before they can order. We help building-product businesses plan a Shopify experience that makes room for both.
Talk through your catalogueBased in Hessle, East Yorkshire. Working with businesses across the UK.
WXLF reorganised Big Kitchen Warehouse’s Shopify catalogue and customer journey for trade and public customers. Direct shopping sits alongside home-measure and showroom routes. It is relevant building-product retail experience, not a claim that every merchant’s systems work the same way.
Explore the kitchen and components projectFor builders’ merchants and trade suppliers, the work starts with product structure and operational requirements. Units, dimensions, compatibility, availability and delivery can matter as much as the photograph. We review those requirements before recommending how Shopify should support your business.
Organise categories and product information around how people specify and buy. Agree consistent attributes before designing filters.
Separate straightforward purchases from items that need advice or a quote. Help customers understand the next step rather than forcing every product into the same journey.
Review bulky deliveries, collection, stock sources and trade requirements before the build. Specialist pricing and connected systems need a scoped feasibility check.
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Review sample products and real buying scenarios, from a simple component order to a project that requires advice.
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Agree product data, customer journeys and operational dependencies. Identify what belongs in Shopify and what needs an external connection.
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Test the agreed catalogue and buying routes with representative products, then prepare the team for managing the store.
Bring sample product data, delivery rules and a list of connected systems to the first conversation. We can then distinguish a straightforward catalogue build from work that needs technical discovery, specialist apps or third-party involvement.
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Our free storefront review follows the journey a new customer takes, from first impression to product decision. You’ll receive three useful observations: what’s helping, what’s getting in the way and where we’d start.
Haven’t found what you’re looking for? Contact us
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